Sunday, May 26, 2024 Valamar Riviera has recently become a member of the Global Sustainable Tourism Council (GSTC). This prominent hospitality group has been enhancing tourist experiences along the Adriatic coast in regions such as Istria, the islands of Krk, Rab, and Hvar, Makarska, Dubrovnik, and even Obertauern in Austria. Valamar manages 37 hotels and resorts along with 15 camping resorts, representing about 12 percent of all categorized lodgings in Croatia.
This allows them to accommodate roughly 57,000 guests each day. Focus on Sustainability at Valamar Riviera Aligned with its corporate strategy, Valamar’s ESG (Environmental, Social, Governance) objectives are crafted for achievement by 2026. These objectives aim for tangible, measurable results, ensuring transparency and accountability in their initiatives.
The company tracks more than 80 ESG KPIs, with particular emphasis on decarbonization within the initial two scopes and community investment. By 2026, Valamar is committed to reducing its greenhouse gas emissions by 75% from its 2015 figures, aiming for 2.1 kg of emissions per occupied room.
The plan includes increasing solar energy use to 15% and forming long-term partnerships in renewable energy. The company is dedicated to upholding the Blue Flag certification for sea quality, and it also manages a significant reforestation effort with over 80,000 trees. Furthermore, Valamar strives to surpass EU recycling standards, minimize water usage, and eliminate single-.