A recent study, which surveyed 2,000 adults, revealed that 28 per cent have reduced their alcohol intake in the past year, with three in 10 expressing a desire to drink less over the summer months. The reasons for this change among those who have cut down on their alcohol consumption include wanting to save money (42 per cent) and being more 'in the moment' (14 per cent). Interestingly, 25 per cent have swapped out alcohol in an effort to increase their water intake.
The research also discovered that 45 per cent plan to 'double up' this summer by drinking more water, while 28 per cent are engaging with sobriety and mindful drinking content on social media. Some of the methods adults have used to decrease their intake include choosing a glass of water over alcohol (30 per cent), switching to low and no-alcohol drinks (25 per cent), and having a glass of water with or after every alcoholic beverage. The study also found that 23 per cent want to make the most of this summer by prioritising their hydration, as 61 per cent agreed that you don't need to get boozy to have fun.
This research was commissioned by Harrogate Spring Water , which is attending Royal Ascot this year, to encourage the nation to embrace mindful drinking. Richard Hall, managing director for the water brand, commented: "Over the past few years, we've noticed people taking control of their wellbeing, with upping their hydration being one of the key trends." "We know that adults of today are becoming more mindful.