The Apple TV 4K is getting some nice updates later this year in , and one of those enhancements is a brand new feature, InSight, that takes a lot of inspiration from a years-old Prime Video feature: . But in classic Apple fashion, InSight has a secret weapon. It leverages the Apple ecosystem to make what may be your most-used device, the iPhone, a key part of your TV viewing experience.
InSight is Apple’s solution to a very common problem Among the vast array of Apple TV 4K users, you’ll find a wide diversity of TV and film interests. Some love dramas, others comedies, horror, thrillers, and so on. Apple TV users have different tastes, but there’s a TV experience we no doubt are all familiar with.
We’ve all had that moment of asking, “What else have I seen them in?” Maybe you look to IMDb for the answer, or check the , or maybe you just let the moment pass you by and the answer dawns randomly in the middle of the night. InSight is Apple’s attempt at an alternative solution for those moments. And despite one very important limitation—it’s currently limited to Apple TV+ content—it looks like a strong offering that will get you exactly the information you need, when you need it.
How InSight works in tvOS 18 In tvOS 18, InSight exists as a modal box that can be invoked from the bottom of the screen at any time while watching a TV show or film. Currently that box is where you’ll find some basic media playback controls, but now it will also feature an InSight .