Saturday, July 13, 2024 TUI CEO Sebastian Ebel met with Spanish tourism leaders to discuss sustainable tourism and the Package Travel Directive, aiming for fair policies and local collaboration. Sustainable tourism’s significance for growth and prosperity was the central topic during a meeting between TUI Group CEO Sebastian Ebel, Spanish Minister of Industry and Tourism Jordi Hereu Boher, and Secretary of State for Tourism Rosario Sanchez Grau. Tourism is a vital economic driver and major employer in many southern European nations.

In Spain, the sector contributed 12.8 percent to the gross domestic product (GDP) in 2023, with projections indicating an increase to 13.4 percent this year.

This summer, TUI is set to bring over six million tourists to Spain, creating thousands of stable jobs across hotels, ports, airports, and the entire tourism value chain. Package holidays are a cornerstone of this thriving tourism model. During the Madrid meeting, TUI CEO Sebastian Ebel also addressed the latest updates on the European Package Travel Directive’s revision.

“Tourism is a driver for the economic and social development of destinations. To this end, TUI harmonises economic, social and environmental sustainability. Green energy and sustainable fuels, the strengthening of educational and training opportunities, concepts for the economical use of water in hotels and on cruise ships: Sustainability is part of TUI’s DNA.

Green innovations and the acceptance of tourism among the.