, /PRNewswire/ -- As the industry gathers at , is recapping the first half of the year with a number of capabilities advancements. The company is making significant improvements staying at the forefront of industry transformation and is committed to offering its partners the highest standard of innovation. Whether it's across native, retail media, connected television, or data signals and addressability, TripleLift is keeping a close pulse on industry needs and aligning to cohesively create better experiences.
As a company born out of native advertising, TripleLift continues to lead this space. This year, they are bolstering their native offering with a number of high-impact, component-based ad formats that include video and other rich media elements. These flexible creative formats incorporate a number of creative components that can be rendered on pages to either match the look and feel of the publisher's site, or the advertiser's on-site shopping experience (a capability that no other SSP on the market is offering).
Success metrics that these new high-impact formats have already seen include a 30% increase in CTR across component formats, in comparison to standard displays, 4x increase in CTR compared to standard display. TripleLift's innovative creative formats are the direct driver behind these improved results. As the leader in native advertising, TripleLift is the platform best suited to support Walled Garden reach extension and Retail Media off-site advertising use ca.