Friday, May 31, 2024 Trip.com , a leading travel service platform, hosted the Trip.com Group Envision 2024 Global Conference Attractions & Tours Forum in Shanghai on May 30.
The conference highlighted the evolving preferences of travelers in the attractions and tours sector, the impact of technological advancements, and the growth in Trip.com’s partnerships and offerings in this area. Exploring the Demand for Unique, Personalized Travel Experiences During the keynote address, Mr.
Jim Ji, Vice President of Trip.com Group and CEO of Attractions & Tours, highlighted a significant surge in international travel, noting a 34% increase in arrivals in 2023 compared to the previous year. He emphasized the robust growth in both outbound and domestic travel within China, particularly during major holidays like Chinese New Year and Labour Day.
Mr. Ji pointed out that the younger generation is now leading the outbound travel market in China. Travelers are increasingly seeking personalized, unique experiences beyond the conventional tourist activities.
Popular trends include visits to theme parks, photogenic locations, novel activities, local cuisines, and pursuits tailored to personal interests. “Travellers today are looking for more than just the typical tourist attractions. They seek unique, personalised and authentic experiences that allow them to connect with local culture and traditions,” said Mr Ji.
He shared that innovative strategies such as live streaming, social media, con.