, /PRNewswire/ -- Trip.com, a leading one-stop travel service provider, convened industry leaders and experts at the Trip.com Group Global Conference Attractions & Tours Forum.
Held in on , the event spotlighted evolving traveller preferences in the attractions and tours sector, the power of technology, as well as the expansion of Trip.com Attractions & Tours' partnerships and offerings. In his keynote speech, Mr.
, Vice President of Trip.com Group, CEO of Attractions & Tours, revealed that international travel was surging, with a 34% growth in arrivals in 2023 compared to the previous year. outbound and domestic growth also showed strong growth, especially during key holiday periods such as the past Chinese New Year and the Labour Day holiday.
He revealed that the younger generation has become the most dominant force in the Chinese outbound travel market. Moreover, travellers sought more localised, unique experiences besides traditional "must-dos". For instance, theme parks, Instagrammable places, novel activities, local cuisine and interest-driven experiences were among the top themes that emerged.
"Travellers today are looking for more than just the typical tourist attractions. They seek unique, personalised and authentic experiences that allow them to connect with local culture and traditions," said Mr Ji. He shared that innovative strategies such as live streaming, social media, content creators (KOLs) and AI must be employed to engage travellers.
Panels at the conferenc.