, /PRNewswire/ -- Trip.com Group set the stage for transformative growth at the Envision 2024 Global Partner Conference, sharing its strategic vision with over 1,600 partners from more than 50 countries and regions. The conference, focused on the forward-looking theme of "Charting the Next Chapter of Our Growth Together", revealed pivotal trends and opportunities that will drive the travel industry forward.
As the travel industry moves beyond the recovery phase and enters a period of rapid growth, a pressing question arises: "What comes next?" This anticipation was met with enthusiasm at the conference, where future growth areas were a focal point. The sustained investment in innovation and technological advancements emerged as a pivotal strategy, with a particular emphasis on the transformative potential of AI. Mr.
, Co-founder and Chairman of Trip.com Group, highlighted the key role of innovation in staying at the forefront of the travel industry, citing TripGenie, Trip.com's AI travel assistant, as one of the innovative ways technology can revolutionise the travel planning and booking process.
"Every industry needs to innovate and so does the travel industry. We are constantly innovating in terms of efficiency, quality, customer service and even marketing. For instance, AI such as TripGenie can enhance customer service and marketing by integrating technology and content, to provide the best value to our customers," he said.
Mr Liang also emphasised AI's widespread impact o.