Friday, June 7, 2024 HBX Group unveiled pivotal insights into travel trends and market growth at the first-ever MarketHub Americas by HBX Group, held this week in Las Vegas under the theme “New Frontiers.” Highlights featured perspectives from leading HBX Group executives and industry experts, shedding light on the evolving travel industry landscape with a special emphasis on regional market dynamics. Nicolas Huss, CEO of HBX Group, kicked off the event discussing the growing influence of Generation Z on travel trends : “Gen Z travelers are reshaping the industry with their preference for last-minute bookings and package deals.

However, their brand loyalty remains relatively low,” Huss noted. “Importantly, sustainability is a non-negotiable for them, influencing their travel choices significantly.” Lauren Atlass, VP Commercial for North America, and Gisela Blok, VP Commercial for Latin America, reported a significant surge in travel interest, with HBX Group noting a 25% increase in searches, totaling 5.

6 billion searches per day. The top five fastest-growing destinations for Latin American travelers are Hong Kong, Shanghai, Joao Pessoa, Curacao, and Salvador de Bahia. Meanwhile, North American travelers show the most interest in Mazatlan, Zurich, Barbados, Sorrento, and Tokyo.

Increasing Domestic Travel and Last-Minute Vacations in the Americas MarketHub Americas is a cornerstone event for HBX Group, spotlighting shifts and opportunities in the US and Latin Americ.