Trader Joe’s mini cooler totes are the latest item from the beloved grocery store to go viral, and fans can soon expect them to be back in stock. The American supermarket chain will restock the popular mini cooler totes on July 17, according to Instagram fan account Trader Joe’s Obsessed . The coolers will remain affordable at $3.
99, and will be offered in shades of magenta and teal. “A limited amount of magenta and teal mini insulated totes will be available in most Trader Joe’s stores,” the company confirmed to Axios on Tuesday, adding that purchase “limits will be up to individual stores.” When the miniature version of Trader Joe’s picnic-friendly cooler bags hit the store’s aisles in June, droves of customers immediately flocked to the store to get their hands on the inexpensive bags .
Within days of launching, people began reselling the bags on eBay, with sets going for almost $50. The exclusivity of Trader Joe’s limited edition products, like the mini coolers, is in line with the company’s strategy of creating demand while maintaining affordable prices for customers. “You go to Trader Joe’s because you love the treasure hunt, you love the idea of cheap chic,” Bryant University professor Michael Roberto - who wrote a case study about the grocery chain in 2013 for Harvard Business School - explained to Bloomberg .
“That’s appealing to people of all incomes.” In the past few years, the grocery store chain has courted viral success with oth.