Too many stores, a botched heritage building project and an unhappy backer: The signs Australian fashion brand Dion Lee was heading for collapse READ MORE: Renowned Australian fashion brand enters administration By Monique Friedlander For Daily Mail Australia Published: 20:05 EDT, 25 May 2024 | Updated: 22:26 EDT, 25 May 2024 e-mail 37 shares 3 View comments Fashion enthusiasts were left shocked when the Australian franchise of major fashion label Dion Lee entered administration on Thursday. It's understood the much-loved brand, worn by mega-stars like Taylor Swift and Dua Lipa , collapsed after a partnership deal with Cue Clothing Co fell through. And industry insiders have now revealed the signs that Dion Lee was heading for disaster.
Speaking to News Corp on Sunday, one source claimed Lee had 'forgotten his roots' in recent years by opening too many retail stores. 'Unless you are a Zimmerman, opening too many stores is a recipe for disaster. His backers likely got sick of him not focusing on profits,' they claimed.
Industry insiders have revealed the signs that Dion Lee was heading for disaster, after it waws announced the brand has gone into administration. (Designer Dion Lee is pictured in 2023) Another insider pointed to Lee's botched plans for opening a retail store inside a sprawling loft space with five-metre-high ceilings and original columns in New York's SoHo district. He had planned to open the retail store after staging his Fall/Winter 2001-2002 collection at th.