Richa Maheshwari grew up all over the country because of the transferable nature of her father’s job who was an officer at State Bank of India. Somewhere along the journey through many cities, an engineering degree, and a career at SAP, Maheshwari missed having roots to hold onto. Women from the Bonda tribe - whose ancestors migrated from Africa over 60,000 years ago - stand under a jackfruit tree with Boito model Varsha wearing Boito creations and their traditional headgear and jewellery.
This was an organic moment that resulted from the women seeing Varsha change into one of our garments, and them all wanting to try some on themselves. (From L to R: Gurubari, Manguli, Budai, Sukri, Gurubari, Adibari, Chanki and Gurubari.*) “I missed being grounded or rooted to a place.
I was always like this 'floaty' person, picking up wherever she went, but nothing was stable,” she tells . Maheshwari was born in Gorakhpur, Uttar Pradesh but her home state is Odisha. In 2021, she decided to take a year off to travel through rural India, starting with Odisha.
By the beginning of 2022, she had ventured into Odisha’s heartlands. Soon her travels and interactions with tribal communities sowed the seeds for Boito, an apparel and clothing line that celebrates the unique and distinct craft forms of the state. “It was a homecoming, and what struck me was that everyone in the state is such a fantastic storyteller.
We have so much history, which still remains untapped. “Odisha has a rich .