Not since the days of “ The Dress ” has the internet been so worked up about an article of clothing. Earlier this month, conservative women’s magazine Evie debuted its first ever clothing item—an innocent, floral-patterned sundress that looks much like the countless other summer dresses available at any mass retailer. Right-wing Twitter melted down.
Some conservative women found the dress too revealing, others deemed it overpriced, others found it poorly made and ill-fitting. The dress’s defenders called its critics prudish and unattractive; its creator started hurling insults on Twitter. By press time, the first run of the dress was entirely sold out.
“Rightwing female Twitter is currently at war over a sundress and I actually love that so much for us,” tweeted BlazeTV host Lauren Chen. “I just like seeing women passionate about girly, feminine things, even if we're fighting about them.” The story of the dress starts on TikTok , where debate emerged this spring over what exactly constitutes a sundress.
Some users argued the term refers to flowy maxi dresses (think: the viral Hill House nap dress), while others argued it refers to something more stretchy and form-fitting. Still others claimed sundresses have strappy sleeves, a fitted top, and a flouncy skirt—something akin to a Swiss milkmaid’s dress, only more revealing. (For the record, I happen to agree with the latter.
) Enter Evie. Founded in 2019, Evie is an online magazine that describes itself as .