While I tend to take trending beauty products with a pinch of salt, I pride myself on testing and trialling all of them in order to work out which ones live up to the hype. And while every so often a or turns out to be worth the buzz, I often need a little more convincing when it comes to skincare. Now that I’m in my mid-30s, I’ve definitely noticed some changes in my skin which mean that I’m starting to seek out products that can work a little harder for me.

I’ve always dealt with spots—and feel like I’ve got my down—but these days I’ve noticed that my skin looks less bright, feels less plump, and I’m starting to see the emergence of my first fine lines too. So, when I noticed that there was a serum being raved about online, with of 5-star reviews on Amazon, I was intrigued. Especially when I spotted that it was a , which is considered to be a gold standard ingredient when it comes to minimising lines and wrinkles, improving skin texture and supporting collagen and elastin production in the skin.

The product in question? . In line with the new that are coming into play this year which will limit over-the-counter retinol products for the face to a maximum concentration of 0.3%, the L'Oréal Paris Pure Retinol Revitalift Laser Night Serum contains an impressively potent dose of 0.

2% pure retinol—the highest concentration that L'Oréal Paris has offered to date. But while the reviews are glowing and the ingredients list looks impressive, does it actually l.