It’s no coincidence that bestselling for women over 40 are being developed as creams and balms. As you age, skin can become more dehydrated, and these formulas tend to deliver more moisture. Take celebrity make-up artist ’s cult all-in-one foundation and concealer, .
“As an emollient, it’s ideal for skin that is no longer as plump as a 20-year-old’s – it will give you more hydration, smooth fine lines and offer a more dewy finish,” she explains. Ditto Blunder’s , which is a liquid cream likewise developed with mature skin in mind. Then there’s Bobbi Brown’s Jones Road, whose line includes the beloved What The Foundation.
“Most traditional foundations are very drying on the skin,” Brown confirms. “Even if the formula starts as a liquid, they often dry down and settle into lines, which accentuates them. It took me years to develop What The Foundation because I needed to be 100 per cent sure that the formula would not dry down.
In fact, it does the opposite, by hydrating skin to reduce the appearance of lines.” Brown also recommends her Miracle Balm, which is “incredibly moisturising and leaves a glow that makes skin look vibrant”. “Each shade is formulated with the perfect amount of pigment to just enhance dull skin, rather than making it look like you have make-up on – [because] when you get older, you naturally lose moisture and colour in your skin.
” When it comes to lips and cheeks, meanwhile, mauve is a universally flattering shade than.