It’s the crème de la crème of 2024 couture. Tastemakers from Tinseltown to TikTok are churning out the yummiest look of the year, virally making much to-do over a deliciously hot hue and anointing it the shade of the sunny season. “The color of the summer is [butter] yellow,” announced NYC style influencer Isabelle Michelle, in a cyber sound-off as she twirled around in a mini dress from Shein.
Her sentiments were echoed by self-crowned “fashion girly” Maddison Lynn , who chimed, “The color butter yellow is single-handedly making me fall in love with summer fashion,” in a separate, yet equally snazzy snippet. “I love the color,” added Lynn, from Los Angeles. “It makes me happy, I feel I look good in it, it goes with everything.
I just want to hold on to this color forever.” Viral ballyhoo over butter yellow — the off-white, lemony glaze made iconic by Kate Hudson’s Carolina Herrera number in “How To Lose A Guy In 10 Days” — comes as an effort of “dopamine dressing.” The social media craze encourages clotheshorses to don vibrant ensembles in the name of sound mental health.
“This isn’t medicine by any means,” fashion psychologist Dawnn Karen previously said of the modish movement. “But I’ve seen people who are normally very shy put on a colorful outfit and become fierce, fabulous and free.” Cream of the crop hotshots seem to agree.
Haute fashion houses such as Schiaparelli, Bottega Veneta and Jacquemus sparked fashionista app.