"The way I had a heart attack." If you've seen Lola Nena's recent viral video on social media, where a staff could be seen standing outside a store while the car behind her was backing out of the parking, then you would probably know why most of the comments on the video were along the lines of experiencing a "mini heart attack." The video quickly gained attention and drew some laughs (and a mini heart attack) among netizens, with almost 100 million views across Facebook, TikTok, and Instagram.
Among those who were entertained by the viral video were Kapuso personalities Valeen Montenegro, Chariz Solomon, and Benjamin Alves. "Aside from them being so good, I have ordered these donuts in fear that these reels might stop one day!" Ben commented on the video. Lola Nena's began utilizing social media to promote their products in 2020.
However, according to the brand's co-founder and COO Steffi Santana, the most recent viral video was their most successful in numbers and the most memorable for their team. Lola Nena's, known for its old-fashioned donuts and pichi-pichi, has been crafting creative and entertaining content on social media since the height of the pandemic, and Steffi said the idea of taking advantage of the internet was all thanks to the lockdown. "When the pandemic happened, I was stuck at home, so I thought, if everybody's staying in, how will they remember Lola Nena's? How are they going to see us?" she said.
"So, I studied social media. I thought if everybody had .