Fisker, after the disastrous launch of the Ocean crossover, is not doing so hot. For CEO Henrik Fisker, founder of both Fisker Automotive and VLF Automotive, it’s a tale as old as time — spin up a car company, make a few copies of one car, and then crash and burn in spectacular fashion. A , though, starts to connect the dots on why this keeps happening to Fisker’s companies: The man himself.
TechCrunch spoke to workers from Fisker Inc. — that’s the Fisker that does the Ocean, not the Fisker that did the Karma — about the design, engineering, release, and support processes for the Ocean. In each field, employees reported chaos and arbitrary decision making that stemmed straight from the top: Henrik Fisker and Geeta Gupta-Fisker, the husband and wife team running the show.
From : If there’s one thing the automotive world needs, it’s more arbitrary decisions from the top that in no way benefit the business. These are a good thing, and have never been bad for any industry. Thankfully, Fisker had plenty more where that came from, particularly when Gupta-Fisker (as CFO and COO) initially refused to implement human support agents.
Again from TechCrunch: Eventually, it seems Gupta-Fisker did get the support issue fixed — until that third-party supplier suddenly disappeared, and came back with a lawsuit for Fisker for $US660,000 in unpaid bills. The full piece from TechCrunch is absolutely worth the read. It combines things we knew about the company — like scavengi.