The modern world thrives on speed. Quick clicks, swift world updates, instant food gratifications—most of what we experience today is about delivering quicker results. This need for speed in our lives and technology even has a name: “ social acceleration ,” an effect that blends technological progress with the quickening tempo of life.
However, amidst this frenetic pace, there are movements that ask us to pause and rethink our consumption patterns. In the fashion industry , the idea of “slow fashion,” a term coined by author and design activist Kate Fletcher in 2007, urges a reconsideration of our choices. Unlike fast fashion, slow fashion is all about taking the time to make sure things are made well, really valuing each piece, and thinking about how we connect with our environment.
In the Philippines , more brands like Lily & Matilda are championing this approach. They’re not just into slow fashion for the trend but embed sustainability into the very “sole” and fabric of its business model. “We only produce two main collections annually,” shares the team of Lily & Matilda, as this approach is fueled by an awareness of the environmental impacts of production and minimizing waste and energy use.
“We are committed to creating designs that are timeless enough to last fashion trends and seasons, pieces that are meant to stay in the closet for years and would still be good wear.” Launched at the close of 2023, the Filipino brand targets a broad audience, c.