Lifestyle | Fashion The Evening Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. She might be our reluctant so-called ‘First Lady’ (frankly who can blame her) but that hasn’t stopped Lady Victoria Starmer from easily sliding into a new style plate territory.
After she walked into Number 10 wearing a buzzy tomato red £275 dress from Me+Em , the brand’s website traffic to buy it blew up 300 per cent; by Monday morning all sizes bar one were sold out (it’s still available in a rather stylish black and white iteration if you’re still keen). Similarly the white cropped sleeve bolero jacket she wore to her husband’s landslide victory party at the Tate Modern on Friday night has sold out in all sizes except one. To be fair to British women, they have been somewhat starved of decent examples of smart occasion wear to crib wedding guest outfit notes from.
With the Princess of Wales’ unplanned departure from public view, the style pages and fervent micro-industry of social media accounts documenting her every move and fashion decision have fallen silent. Lady Starmer’s perfectly timed stroll into Downing Street fills a gaping hole in the achievable aesthetic affections of her fellow countrywomen desperate for leadership. Her weapon of choice, Me+Em is a perfectly pitched go-to, sitting in the so called ‘sweet spot’ of the fashion industry - a veritable Goldilocks of a style pitch .