Who knew that baked goods were such a regular feature on fashion designers' mood-boards? First came the iconic , and now it seems that yet another French patisserie classic is behind summer 2024's biggest . Meet the 'croissant' bag, named after the delectable breakfast pastry and resembling it both in shape and desirability. Sometimes referred to as a sling, half-moon or crescent bag, the curved croissant silhouette is delightfully roomy, slouchy and designed to be worn hands-free, slung casually across the body.
In short: perfect for everything from and city breaks to the endless errands of day-to-day life. Given it's such a rarity for fashion trends to be both chic genuinely practical, it's little surprise that the croissant bag has been such a big hit: reports a 128% increase in searches for the term on its website over the last six months, while saw searches soar by 28% in May alone. 'The popularity of croissant bags owes to the resurgence of the timeless hobo bag,' explains Libby Page, Net-A-Porter's Market Director.
'Practical yet refined, they make the perfect addition to an elevated everyday wardrobe. Lemaire’s is a personal favourite.' Indeed, it's the French maison's design that has the closest likeness to everyone's favourite buttery treat, with its perfectly-placed vertical seams and supple leather construction.
But a number of and designer brands have recently launched their own interpretations, too, and they're every bit as delicious-looking. First of all, the.