SUPERMODEL Eva Herzigova stopped traffic with her Wonderbra ad campaign in 1994, but love for the push-up bra has taken a plunge. These days women are looking for more lift and less squish when it comes to their lingerie — and Hollywood actresses are leading the way. 15 Sydney Sweeney stunned during the Cannes film festival in Cannes last year Credit: Getty 15 Geri Halliwell flaunted the push-up look as she posed with Victoria Beckham at the Four Seasons Hotel in 1997 in Indonesia Credit: Getty - Contributor 15 Christina Aguilera also opted for the look at the 'Shark Tale' New York Premiere in 2004 Credit: WireImage - Getty Last week Kate Winslet , 48, posed in a black lace balconette bra in a sexy photoshoot for glossy movie mag Variety — and she looked incredible.
A balcony or balconette bra has a low-cut, horizontal neckline that creates a square-like shape, but still gives the bust a rounded appearance. The cups cover three quarters of the breast and typically have wide-set straps that come from the bottom of the bra, creating the key effect — lift. Soozie Jenkinson, head of lingerie design at M&S says: “A balcony bra is designed with a more cutaway neck line and wider positioned straps which then lift and create a squarer silhouette than a plunge or full cup.
” A-listers including Nicola Peltz Beckham, Sydney Sweeney , and Sofia Vergara , are big fans of the style. And according to Freemans, they’ve given its popularity a huge boost, driving up sales by 61 per.