“We are thrilled to bring one of the most storied rock bands of all time to 'Roblox'” Roblox has confirmed a new collaboration with iconic rock group The Rolling Stones . Following collabs with Lil Nas X , Elton John and Nicki Minaj , the latest Roblox venture sees The Rolling Stones introduced to Beat Galaxy, a virtual world created by Universal Music Group. Users will be able to play an interactive track-runner game featuring Rolling Stones hits, compete for prizes, and obtain exclusive virtual Rolling Stones merchandise during the experience.
There will also be a virtual club and social hub. “Bringing our music to the virtual world of Beat Galaxy is an innovative way to connect with our new and existing fans,” said The Rolling Stones in a statement. Mick Jagger performs on stage during The Rolling Stones’ ‘STONES TOUR ’24 HACKNEY DIAMONDS’ at NRG Stadium on April 28, 2024 in Houston, Texas (CREDIT: Kevin Mazur/Getty Images for RS) According to the announcement, The Rolling Stones’ takeover of Beat Galaxy will transform the ever-changing virtual world into an immersive experience that embodies the iconic art, styles, and influences from the band’s illustrious career.
The virtual experience was created with the help of Supersocial. “We are thrilled to bring one of the most storied rock bands of all time to Roblox ,” said Supersocial founder Yonatan Raz-Fridman. “This collaboration not only highlights the versatility of Beat Galaxy, but the continued.