NFL fans could be watching a legend in the making. In four years with the Minnesota Vikings, Justin Jefferson has established himself as arguably the NFL's best wide receiver. If he keeps going the way he's going, he could become the greatest of all-time.

And he has the swagger to go with it. His touchdown celebration went viral and he's caught the eye with some flamboyant outfits, jewellery and sunglasses. Last month, Jefferson walked down the runway at Paris fashion week and now he features on a Netflix series called Receiver, which follows on from last year's Quarterback series.

Two of the people that see the man behind the bling most often told BBC Sport about what sets him apart. Last month, Jefferson became the highest-paid non-quarterback in NFL history, signing a four-year contract extension worth $140m (£108m). Yet even before that, he boasted an impressive jewellery collection, including custom-made chains and mouth grills.

The 25-year-old says he's an "ice-style guy" - he loves jewellery covered in diamonds - and his favourite item is a chain with a jet piece that represents his alter-ego, which he calls 'Jets'. "When I start putting these chains on and the teeth in, I start to become 'Jets'," he says on Receiver. That helps him transform into the show-stopping entertainer, whose 'Griddy' touchdown dance was imitated across the NFL and added to Fortnite.

But the Vikings' wide receivers coach Keenan McCardell says the 2022 Offensive Player of the Year remains groun.