Sticking out into the western Pacific like a rocky appendage, South Korea is one of the most rugged countries on Earth, with 70 per cent of its landmass made up of mountains. Once seen as a sleepy backwater, it has finally stepped into the spotlight, with an industrial, technical and pop-cultural output that boggles the mind. Less than half the size of the state of Victoria, this densely packed nation of 50 million punches well above its weight when it comes to making things, especially the films, TV dramas and pop music that have captured the imagination of so many across the globe.
A visit to this vibrant country drives home just what a creative hub it is. Its cities are pulsating centres of neon-lights, humming footpaths, glimmering high-rises and street markets bursting with sights, sounds and aromas that entice and hypnotise. That said, the nation is more than just bright lights and hyperkinetic urban modernity.
Occupying the bottom half of the Korean Peninsula, South Korea is a land of sandy beaches, azure waters and more than 3300 islands. Much of its craggy landscape is blanketed in deep pine forests, and the countryside is home to timeless Buddhist temples, rolling hills, rice paddies and tranquil villages where – despite the trappings of modernity – the pace of life continues as it has for thousands of years. Comparing the first quarter of 2023 to the same period in 2024, InsideAsia Tours has observed a staggering 58 per cent surge in South Korea bookings intern.