The world of TikTok has taken the beauty world by storm, particularly with its TikTok shop, making it easy to snap up viral products with the click of a button. One brand in particular, known as 'Made by Mitchell', was founded by entrepreneur and makeup artist Mitchell Halliday. His brand was the first UK beauty business to earn US$1m revenue in one day on TikTok shop.
, and are among 25 new beauty brands arriving at Boots this summer. Made by Mitchell will be rolling out to 95 stores across the UK, and is known for its bold and high-quality products such as its popular ' '. Prices of products start at £10, going up to £35 depending on what product you choose.
From lipglosses to cream blushes and lip liner, Speaking about his collab with Boots, founder Mitch Halliday said: "To partner with Boots is a major milestone moment for Made by Mitchell and something we have dreamed of since the beginning. "Our shared brand values, and the unrivalled accessibility Boots can offer, mean that people all over the country now have the opportunity to try our products. As a makeup artist myself, being able to shop products in-store, try out different shades and feel the textures has always been so important and I am so excited this will now be an option for our customers nationwide.
" Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots, added: "As the home of beauty on the high street, we are committed to bringing the very best brands to our customers and we are delighted Made .