Amid their latest resurgence, synth-pop duo Pet Shop Boys have dropped a new music video for their latest single It won’t take long for fans to spot that the clip was shot right here in our own county. In particular, it is picturesque that lends its iconic scenery as the backdrop of this four-minute long video. Opening on the neon-lights of retro-aesthetic roller room, the stage is set for a musical journey around the resort town.
The clip then cuts to the Pet Shop Boys themselves, vocalist Neil Tennant and keyboardist Chris Lowe, standing on the steps that lead to the entrance of Dreamland’s former cinema. This landmark was also recently the focal point of Sam Mendes’ 2022 flick , which centres around a seaside cinema and stars Olivia Coleman and Toby Jones. Next we move over to the sign of the former Cliftonville Lido, which also features on the cover of the single.
While the swimming pool itself has since been filled with sand, the brightly coloured sign still stands today, a reminder of the beginning of British seaside tourism, in which Margate played a massive role. It seems the video itself is a homage to Britain’s coastal tourism as the video shifts focus from the duo to what appears to be a group of day trippers making the most of a day out in Margate. Journeying from the Harbour Arm to , the town’s distinct beachfront can be seen throughout the video.
Watching closely, you’ll be able to spot the Turner Contemporary gallery towering in the background of se.