“Just don’t tell them it’s a wedding .” This seems to be familiar advice for couples hoping to save money on their big day. In fact, online forums are full of people asking whether anyone has successfully lied to wedding suppliers.

“AITA (Am I The Asshole?’) for having a wedding, but not telling the venue, caterers ...

it’s for a wedding to save costs?” asks a poster on Reddit. Even some reputable websites have published advice telling brides and grooms to avoid the word “wedding” when booking. It’s well known that suppliers such as dressmakers, makeup artists, venues, florists and caterers often charge more for weddings.

Wedding planners Hitched estimate the average UK wedding cost £20,700 last year, so it’s unsurprising couples are wanting to save some cash. However, wedding suppliers say they’ve lost out dramatically as a result of people being dishonest, and there’s usually a good reason couples are paying more on their big day. Seema Sheri, director of London Beauty Artists, says one of her teams turned up at what they were told was an after-party for a bride – only to find out they were doing the hair and makeup for the wedding itself.

She said the client’s booking had seemed “quite bridal” as they were asking for smokey eyes and cut crease eyeshadow. “We did question if this was a bridal look but the client was quite adamant in telling us no, this is just a party we’re doing,” Seema said. Read Next It took me a year to transfe.