Fans of "Bridgerton" have a question: "What is in the water on set?" Luke Newton's Colin Bridgerton enters the social season as one of the most eligible bachelors of the Ton in Season Three, flaunting stories of travels and a sophisticated new look. In Season Two, Anthony went through a similar makeover, ditching Season One's intense sideburns for styled brunette waves appealing to a modern fashion sense. He also traded in high collars for white cotton shirts that turn translucent when wet (if you know, you know).

The phenomenon has since been dubbed the "Bridgerton" "glow-up." Before the premiere of Season Three May 16 on Netflix, fans took notice of Colin's new debonair style, nicknaming it a "sexy pirate" look. Showrunner Jess Brownell says the physical "transformation" is meant to reflect all that's passed for the character between seasons.

"He has been traveling, and he comes back looking much more worldly, wearing darker clothes sourced from across the globe," Brownell says. In the first few minutes of Season Three, he’s back, attracting new attention from his family and the debutantes of the Ton. Newton says his character's go-to courting move is talking about those travels.

"He thinks that it's something no one else has, which is kind of true, but also, it's a bit much bro," he says with a laugh. His hair, which before was styled into a gravity-defying coif, is now in gentle waves. His sideburns also get a crop, all of which aim to make him look "even more chiseled .