Both tequila and mariachi bands originate from the Guadalajara region of Mexico. So do actor-filmmaker Gael García Bernal and Oscar-winning director Guillermo del Toros, who founded the Centro Internacional de Animación (or ) animation studio, financed with his alma mater, the University of Guadalajara, in 2020. The metropolitan area’s high-tech movie theater Sala Guillermo del Toro is also named in his honor.
Known as the City of Roses, Guadalajara — one of the country’s most vibrant art and cultural centers — now hosts the AMACC’s . Often referred to as “Mexico’s Oscars,” the awards moved from Mexico City in 2023 and take place in September at the Teatro Delgollado, a neoclassical landmark inaugurated in 1866. The 39th annual where actor Diego Luna received this year’s Mayahuel Award for Mexican Cinema to honor his career, wrapped on June 15.
Award-winning cuisine, internationally headlining artists and ceramicists, fashion brands emerging on the global scene, and scores of celebrities lining up at the region’s distilleries to launch tequila brands are adding buzz to Guadalajara, the capital of the state of Jalisco. “Every iconic image you know about Mexico comes from this state,” said Eva Longoria about Jalisco during her 2023 CNN series . She described Guadalajara as “vibrant and exciting,” noting that “the locals proudly call themselves Tapatíos, a nickname meaning ‘triple the worth.
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