Sandra Arbat Barcelona With the Mediterranean Sea as a backdrop and next to its impressive offices in Barcelona, Desigual celebrated its 40th anniversary last week with a fashion show paying tribute to the past, present, and future of the brand. An event that brought together over 500 people, including celebrities, press, and prominent figures, in the same location where the America's Cup will take place at the end of August. A mirrored catwalk, lined up one after another for over 100 meters, replicated the sunset that marked the beginning of the fashion show, which started a few minutes later than initially planned.
The staging was supervised by the Parisian creative studio Matière Noire, serving as the perfect prelude to the Reflections Spring-Summer 2025 collection runway. A moment from the Desigual fashion show to celebrate its 40th anniversary With the privileged presence of Thomas Meyer himself, founder of the house and one of the most enigmatic men in the national industry, Desigual reviewed the firm's archives to offer guests a journey through the past, present, and future of the brand. An event that, according to the Catalan company, symbolizes the culmination of a transformation and repositioning plan that began in 2021 to regain competitiveness.
“A few years ago, we fell far behind in terms of innovation. We wanted to reconnect with the audience and become relevant to the market again,” Thomas Meyer explains in an interview for La Vanguardia's Magazine . One .