Whether it’s a childhood jingle that you can still sing word for word, or a campaign that influences the way you work today, everyone has an ad that has really stuck with them. Mediaweek has been asking the industry to take a trip down memory lane, to find out all about the ads that made us. Carlton Draft: It’s a BIG ad This really was a BIG ad and I have always remembered it this way.
When I was young I was so fascinated by how they were able to create the shape of a person drinking beer with actual people. The song was dramatic and something that always stuck in my head. At the time the ad was airing on TV, there was a lot of general chatter about it in conversation, which is always an indication of an iconic ad.
P&G Always #Likeagirl June 2014 Early in my career, I lived in London and was lucky enough to work as a strategist on the Always product line for P&G across EMEA (Europe, Middle East and Africa). It was an incredible opportunity to experience how a global brand promoted a product across countries with significant cultural diversity with sensitivity, brand consistency and in an incredibly impactful way. Fast forward to 2014 when I am mum to two young girls and Always launched the brilliant #likeagirl campaign, which struck a massive emotional chord with me as a mother, a woman and as a female leader in our industry.
This campaign was based on the core insight that 72% of girls felt society limited them and 50% of girls felt paralysed by the fear of failure throu.