Tharri by Shrutika is a luxury saree brand founded by ShrutiKa Arjun. The brand of sarees represents the culture and tradition of India. Tharri sarees are modern and are handmade in a traditional way with the help of local weavers and artists.
With the use of sustainable and ethical practices, these sarees have contemporary design patterns crafted for quality wear. The brand began with Shrutika’s fashion sense and exquisite weaves from the saree brand. They work with vibrant colours, and intricate designs on the traditional saree.
Each design is conceptualized by her, and creativity is reproduced to make Tharri by Shrutika a fashion label. The timeless classics are merged with modern aesthetics to make Tharri sarees stand out. Local growth initiatives Shruthika is building a strong retail presence across key cities like Bangalore, Chennai, Hyderabad, and Mumbai.
The quality and finery of the material have given much publicity for the Tharri sarees to reach even the remotest corners of the country. Having set up flagship stores and partnering with leading boutiques, Tharri by Shrutika is reaching out to a wider audience. Building onto their customer base, Tharri by Shrutika is engaging in community engagement to enhance relationships in better ways.
Holding cultural events, fashion shows and exhibitions showcasing the latest offerings enabling brand visibility. Making customers understand the brand’s dedication to craftsmanship and heritage. Global expansion strategies Tha.