Thursday, June 27, 2024 Thailand’s flag carrier, Thai Airways, is making significant progress in modernizing its operations with advanced technology solutions from Amadeus. Focused on increasing revenue and enhancing the travel experience for passengers post-pandemic, the airline is undergoing a major transformation. To achieve these goals, Thai Airways has renewed and expanded its distribution agreement with Amadeus, further enhancing its travel retailing capabilities.
Amadeus travel sellers in Thailand will maintain access to Thai Airways’ domestic content. Additionally, the airline will revamp its website and mobile booking channels to provide a seamless and personalized travel experience. Amadeus Reference Experience will deliver a modern, responsive, and customizable user interface, while the enhanced booking flow will enable travelers to switch devices throughout their journey.
Passengers will be able to manage flight bookings, check-in, and handle disruptions independently. Thai Airways has also implemented Amadeus Travel Ready, allowing international travelers to verify travel documents (passports and visas) during the online check-in process. This streamlines airport procedures by speeding up manual document verification at check-in, bag drop, and boarding, thus reducing queues.
To optimize network revenue, Thai Airways will utilize Amadeus Network Revenue Management. This technology will help the airline build routes through connecting hubs, codeshares, or partn.