Tesco accused of lying to customers about baking bread fresh in store - when loaves are actually pre-made and defrosted in 'tanning machines'

Tesco accused of lying to customers about baking bread fresh in store - when loaves are actually pre-made and defrosted in 'tanning machines' The charity claimed Tesco load 'pre-made products into loaf tanning salons' A spokesperson for the British supermarket said the signage used in each individual store reflects the different ways they prepare bread READ MORE: Rise of the £15 salad! Brits swap sandwiches for salads (but complain about 'sky-high' price for 'just leaves')...

so how much would YOU pay? By Alanah Khosla For Mailonline Published: 12:33 BST, 11 June 2024 | Updated: 12:44 BST, 11 June 2024 e-mail View comments Tesco has been accused of misleading customers with inaccurate claims that its baked goods have been made fresh in store. The Real Bread Campaign (RBC) has claimed that Tesco falsely claims in some of its stores that its bread is baked fresh onsite on both its signs and packaging - but the goods have actually been baked earlier in a factory and brought in. The organisation alleges that many Tesco locations receive the bread pre-made from a factory and then defrost the loaves in ovens on-site, or as the RBC call them, 'tanning loaves machines'.

The RBC additionally claimed that Tesco states its bread is 'expertly baked' on packaging - despite branches hiring low-skilled staff with minimum baking expertise to reheat the loaves in stores. Real Bread Campaign coordinator Chris Young said that instead of having skilled bakers and making bread fresh in store, st.