JAKARTA, Indonesia , June 13, 2024 /PRNewswire/ -- Innovative technology brand TECNO today is thrilled to announce the appointment of Lay Zhang as its newest Global Brand Ambassador, marking an exciting new chapter in the brand's unstoppable journey. With a stellar reputation as an actor, singer-songwriter, dancer, and fashion trendsetter, Lay's global influence, particularly in Asia , is undeniable. His unwavering commitment to pushing boundaries aligns seamlessly with TECNO's ethos of relentless innovation encapsulated in the brand's mantra, "Stop at Nothing.
" This synergy makes Lay the perfect fit to represent the brand. Together, the two unstoppable parties will unite in efforts to elevate TECNO's brand presence, injecting fresh vitality into its branding initiatives and propelling its upward trajectory in the global market to new heights. "At TECNO, we are dedicated to igniting the spirit of relentless self-improvement among our consumers.
Lay Zhang, a global star celebrated for his pursuit of excellence across diverse domains, exemplifies the 'Stop at Nothing' ethos we champion." remarked Laury Bai , Chief Marketing Officer of TECNO. "Together with Lay, we aim to deepen the resonance of TECNO's brand essence among the youth, fostering a culture of empowerment and driving our consumers towards building a brighter tomorrow.
" Lay Zhang expressed his excitement about the collaboration, "I am honored to be the ambassador for TECNO, a brand that mirrors my own journey of inno.