TECNO, the leading technology and smartphone brand, is partnering with the Asian Communication Research Centre (ACRC) at Nanyang Technological University (NTU) Singapore to study skin tone and smartphone portrait imaging preferences among Southeast Asian consumers. The collaboration aims to enhance TECNO’s Universal Tone technology by incorporating scientific research. Surveys in Indonesia and the Philippines will help establish cultural benchmarks and define how skin tones are represented in Southeast Asian imagery.
The research will be led by Professor Jack Qiu from NTU’s Wee Kim Wee School of Communication and Information, with contributions from Professor May O. Lwin, Associate Professor Elison Lim, and Associate Professor Lewis Lim from NTU’s Nanyang Business School. Professor Qiu emphasized the importance of understanding the diverse aesthetic preferences in Southeast Asia.
TECNO says it is committed to addressing the needs of consumers in different regions, ensuring its smartphone portrait technology reflects true diversity. This collaboration with NTU follows a successful partnership with the University of Leeds, where TECNO developed its Universal Tone technology for inclusive multi-skin tone imaging. The technology, now featured in the TECNO CAMON 30 Series, authentically represents diverse skin tones and cultural aesthetics.
TECNO’s General Manager, Jack Guo, highlighted the importance of adapting technology to meet the aesthetic needs of different cultures.