You have been in the lingerie, underwear and gym wear business for a long. What is your biggest experience dealing with both women and men, when it comes to misconceptions? One of the biggest things we hear is that women just want to be heard. It’s important to listen to their concerns and offer solutions that fit their needs.
Often, misconceptions come from past experiences or lack of information. That’s why we focus on lingerie education and providing resources to help women find the perfect fit. Have you started designing your own lingerie line? Yes, the powersculpt collection is one of our lines of shapewears.
In the past, we’ve launched BE Sculpt, Brief Essentials Active, swimwear, lounge among others. What are the biggest challenges you face in the lingerie lines? One major challenge is that many people still don’t know their size. As an e-commerce-first business, we are constantly bridging this gap by providing lingerie education and self-help guides and resources.
We have heard several times that a woman should own about 150 underwear panties and about 20 good brasiers to be very hygienic. How true is this? It’s more about quality than quantity. Ideally, have 5-7 well-fitting bras that you rotate through out the week.
However, understand that budget plays a role. Even with two bras, washing them regularly is crucial. As for panties, you don’t need 150! A comfortable stock of 6-10 pairs is sufficient, as long as you wear a clean pair daily.
What are the fun.