There's much more to being a Taylor Swift fan than memorizing new albums and on concert tickets. Swifties must also be on high alert whenever the musician nods to old-school clocks. Since releasing in 2022 and this year, Swift has been noticeably intertwining time into her musical work.
But the Grammy-winning superstar hasn't gone digital — even in a world of , Apple Watches, and . Instead, the musician has almost exclusively utilized analog technology — a choice that's made a noticeable impact on businesses and her younger fans. Telling time with Taylor Swift Time has always held a prominent place in Swift's art.
Lyrically, she began singing about meaningful moments on her debut album. You might remember lyrics like "2 a.m.
riding in your truck" from the fan-favorite track "Mary's Song (Oh My My My)." But Swift introduced time as a theme more heavily in 2022 with the release of her 10th studio album. During the "Midnights" era, Swift used clock motifs throughout the "Bejeweled" music video, prominently featured them in her massive Eras Tour, and included some as (still-undecoded) , or hidden clues, in her "Karma" and "Lavender Haze" music videos.
Then, when she was this year, Swift arrived on the event's red carpet custom-made into a choker. The Lorraine Schwartz timepiece was a playful nod to her nominated work and a subtle reference to a new project she'd announce that night: her 11th studio album, "The Tortured Poets Department." But then , this time while out with fr.