New Delhi: Tasva, the men’s Indian wear brand by Aditya Birla Fashion and Retail Ltd. and celebrated designer Tarun Tahiliani, has taken on the prestigious task of designing the ceremonial dress for Team India at the upcoming Paris Olympics 2024. The Hon’ble Minister of Youth Affairs and Sports, Dr Mansukh Mandaviya, unveiled the Official Ceremonial Dress for Team India in the presence of Indian Olympics Association President, Dr PT Usha.
Tasva is all set to bring to Paris, the fashion capital of the world, its fresh take on Indian traditional wear. The ceremonial attire draws inspiration from the rich cultural tapestry of India and embraces a patriotic spirit reflected in the iconic tricolour palette of saffron, green, and white. “ We’re incredibly honoured to dress Team India,” Tarun Tahiliani, Chief Design Officer, Tasva , shared at the Kit Unveiling ceremony.
“We worked closely with the Indian Olympic Association to create an attire that tells a story about India. The garments are designed to be visually captivating while also ensuring comfort and practicality. As our athletes make their grand entrance on a barge along the Seine for the opening ceremony, the airy, lightweight attire is perfectly suited for the summer warmth of Paris in July.
” “We want our athletes to walk out on the global stage feeling like they are ambassadors of Indian culture and heritage,” Tahiliani continued. “This is our dream — to see our traditions celebrated and honoured ar.