Swarovski is teaming up with Ariana Grande for its next chapter, appointing the pop renegade as its latest brand ambassador. Founded in 1985, the Austrian jewellery label finds a balance between classic pieces and forward-thinking collaborations. Adorning day-to-day consumers, offices and red carpets across the globe, the brand executes its eye for sparkle through a socially and environmentally conscious approach.
A like-minded force within popular culture, Ariana Grande asserts her strengths as a contemporary icon with her latest partnership. Utilising her platform as a means for self-empowerment and change, the singer-songwriter, activist and actress is renowned for her ample vocal range, sharing her flawless performance with the masses. This year’s seventh studio album ‘eternal sunshine’ unveiled the artist at her most evolved and introspective, proving a quick-fire critical and commercial acclaim.
Elsewhere, Grande continues to build her own cosmetic label titled r.e.m beauty, focusing on the transformative qualities of make-up.
Set to launch with a Holiday Campaign over the year ahead, Ariana Grande and Swarovski align their slick, magical finish with a twinkle of glam. Speaking on the collaboration, Grande shares: “I am thrilled to be Swarovski’s Brand Ambassador. It’s an honour to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewellery and promotes values of unapologetic self-expression.
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