The store will be the second in Doncaster as the retailer continues expanding its bricks-and-mortar retail footprint, with plans to open 25 new stores in 2024, as it celebrates its 60th year on the British high street. The new store will offer customers access to the latest health and beauty products, everyday toiletries, beauty treatments and luxury fragrances, such as Superdrug’s own-brand cosmetics range Studio London, as well as other best-selling ranges including B. Skin, Me+, Vitamin E, Optimum and Naturally Radiant.
Advertisement Advertisement Did you know with an ad-lite subscription to Doncaster Free Press, you get 70% fewer ads while viewing the news that matters to you. Offering a competitive array of exclusive beauty and personal care brands too, beauty enthusiasts can access beauty and personal care products from the likes of Relove by Revolution and MUA, as well as trending brands including Morphe 2 and Avon. Shoppers can also find their go-to scent at the store’s new fragrance counter, boasting exciting and purse-friendly promotions on perfume and aftershave by premium brands such as YSL, Viktor & Rolf, Giorgio Armani, Prada and Valentino.
The store also features its very own Beauty Studio area, where shoppers can access professional treatments at affordable prices. Within Beauty Studio, customers will have access to eyebrow, lash, nail and piercing services. Shoppers will also have the chance to sign up to Superdrug’s Health & Beautycard and VIP Rewards .