eCommerce retailer Superbalist has confirmed a new partnership with PayJustNow, a Buy Now, Pay Later (BNPL)provider which will likely expand Superbalist’s payment options, to offer customers greater flexibility and convenience when shopping for fashion, homeware, and furniture from top global brands. “The demand for interest-free BNPL options that align with monthly budgets is rising across South African consumers,” says Craig Newborn, CEO of PayJustNow. “This partnership caters to this growing need, providing Superbalist shoppers with an alternative payment method that aligns with their financial preferences.
” PayJustNow’s innovative platform allows customers to make purchases and split the cost into three equal, interest-free installments. Additionally, it offers the convenience of shopping at multiple retailers through a single platform. Notably, the app facilitated over 23 million referrals to various retailers in 2023.
“Data shows our platform is attracting not only budget-conscious shoppers, but also a significant portion of high net-worth consumers,” Newborn highlights. PayJustNow’s customer base includes a substantial segment (40%) falling within the top two categories of Experian’s Financial Affluence Segmentation Tool – Luxury Living and Aspirational Achievers. These customers utilize the platform to purchase a variety of higher-value items, including appliances, furniture, fashion apparel from both established and boutique brands, and speciali.