Article content Thanks to social media platforms like Instagram and TikTok, interest in jewelry is going strong. (The hashtag jewelry is linked to more than on TikTok alone.) Not that the act of adornment is anything new.
Early evidence of jewelry — then largely made with stones in the shapes of amulets and seals — dates back to 3,000 BC. But, these days, the interest in precious accessories is heightened by the endless stream of online content featuring ultimate ear stacks, extreme arm candy, and do-it-yourself jewelry designs. “Over the last year, we have seen an uptick in clients consigning jewelry that they’ve held onto, as well as clients purchasing jewelry for everyday moments,” Randa Salloum, a Vancouver-based style expert and owner of the second-hand and emerging brands boutique says.
A major allure to adding fine and demi-fine accessories to one’s closet has to do with sustainability, Salloum says. “For our clients, the driving factor for purchasing more jewelry is coming from a need to change up an outfit, without buying more clothes,” she explains. With the increased interest comes a corresponding pressure on brands to stand out among the collective jewelry congestion.
Fitting in with the maximalism of pop culture and fashion trends in the 2000s, Danish jewelry brand launched its perennially popular charm bracelets that offer shoppers the opportunity to collect personalized charms to wear as customized jewelry designs. With charms pegged among the ,.