Saturday, June 29, 2024 Riyadh Air, Saudi Arabia’s new world-class airline fully owned by the Public Investment Fund (PIF), has teamed up with acclaimed Saudi fashion designer Ashi, founder of Parisian couture house ASHI Studio, to unveil its first-ever fashion collection during Haute Couture Week in Paris. Riyadh Air and Saudi Designer Ashi Debut Fashion Collection at Haute Couture Week in Paris Taking to the runway in style, Riyadh Air showcased its stunning new lifestyle collection for its frontline team members in the fashion capital of the world. This exclusive fashion line includes dozens of male and female looks, with 15 revealed during the prestigious fashion week.
The luxurious Riyadh Air concepts unveiled in Paris feature timeless cashmere outerwear, dresses and trousers made of fine wools, custom leather footwear, amethyst earrings, and iconic pillbox hats. These pieces are inspired by the 1950s ‘golden age’ of aviation, reimagined with bold, modern styling for a future-forward brand. During Haute Couture Week, Riyadh Air and Lucid, the maker of the world’s most advanced electric vehicles, also reaffirmed their shared commitment to sustainable transport and eco-friendly practices.
This innovative partnership explores collaboration across co-marketing, commercial, and operational streams for guests, aligning with both brands’ visions for the future of sustainable transportation. Ashi has crafted completely new color tones for the collection, including the .