DOMICIL Germany is positioned as a purveyor of the "new luxe" segment, targeting 40% of the market, primarily in the premium segment. The brand aspires to inspire a good life, evoking the spirit of home—a place that brings joy, laughter, and enduring moments. The furniture manufacturing industry is always adapting to new trends, which can be hard to predict even with advanced tools.
As consumer tastes change, technology advances, and the market evolves, it's clear that new trends are on the horizon. The growing demand for furniture reflects these big shifts in what consumers want and like. Mr.
Manoj Kumar Nair, the Country Head - Brands for HTL Group of Companies, Singapore, takes on this challenge with finesse and strategic acumen. HTL Group is a global sofa specialist, and under his leadership, the three luxe brands he heads—DOMICIL Germany, CORIUM Italia, and FABBRICA Germany—are constantly setting new standards in the industry. With two decades of experience in retail management and business development, Nair brings a wealth of knowledge to the table.
His journey includes pivotal roles at renowned brands such as GUESS, Stanley, Aldo, Rado, and Brooks Brothers, showcasing his versatility and expertise in various aspects of the retail landscape. At the helm of HTL Group's Brands division, Nair is responsible for the overall business growth and expansion of Domicil, Corium, and Fabbrica in both the domestic and Middle East markets. Each luxe brand represents a unique e.