You’ve seen her millions of times, but where does that Starbucks mermaid or ‘siren’ actually come from? Is it really a dark symbol of the occult? Or is it something less sinister? And what is the hidden Starbucks logo secret? We bet that even the most seasoned coffee drinkers have never noticed this tiny detail on the Starbucks logo that makes her human. Let’s dive into the history of that strange two-tailed lady, reveal her secrets, and debunk some myths along the way. Why is the Starbucks logo a mermaid? If you were paying attention in Lit class in high school, the name Starbuck might ring a bell.
If you’ve ever read Moby Dick, you’ll remember that the first mate on the ship in that novel is named Starbuck, hence the nautical-themed logo. When coming up with the name, the founders of the first store in Seattle “wanted the company’s name to suggest a sense of adventure, a connection to the Northwest and a link to the seafaring tradition of the early coffee traders.” The logo is not actually a mermaid, but instead a Siren.
Sirens are mythical creatures that were known to take the shape of beautiful women and lure sailors in by singing on the coast, leading them to destroy their ships and drown. Therefore, the logo is meant to signify that Starbucks acts as a kind of siren for coffee lovers, luring them in. Why does the Starbucks logo have two tails? Now you may have noticed that Ariel, or any other famous mermaid, doesn’t actually have two tails.
However, .