Tuesday, July 9, 2024 Sri Lanka Tourism is ramping up its promotional efforts toward Indian tourists by showcasing the island’s extensive travel opportunities in Kolkata, a major target market. On July 10, 2024, a special networking event will be held on a cruise along the Ganges River. This gathering will connect Kolkata’s travel agents, industry leaders, and media with a prominent delegation including the Sri Lanka Convention Bureau, Sri Lanka Tourism Promotion Bureau, and approximately 30 Destination Management Companies from Sri Lanka specializing in Leisure and MICE, alongside top hotels, resorts, homestays, and tour operators.
Sri Lanka presents a myriad of experiences that are rare for an island its size, from its rich cultural heritage and exquisite cuisine to its diverse wildlife. The accessibility of these attractions has been greatly enhanced by the continuous improvements to the public transport system. Modes of transport like trains, buses, coaches, and tuk-tuks are available at various price points, making it easier for tourists to explore every corner of the island.
The focus of these efforts is to fortify the relationship between Sri Lanka and India, creating avenues for mutually advantageous partnerships in the tourism sector. The rising number of Indian visitors to Sri Lanka underscores the success of these initiatives, with tourist arrivals from India significantly contributing to the growth in overall tourist numbers. For instance, from January to earl.