Tuesday, July 9, 2024 Sri Lanka Tourism is intensifying its promotional efforts in India, focusing on Kolkata as a key market. On July 10, 2024, Sri Lanka Tourism will host a networking evening on a cruise over the Ganges, bringing together Kolkata’s travel agents, industry leaders, and media with a strong delegation from Sri Lanka, including the Sri Lanka Convention Bureau (SLCB) and Sri Lanka Tourism Promotion Bureau (SLTPB). Around 30 Destination Management Companies (Leisure and MICE), leading hotels, resorts, homestays, tour operators, and other service providers from Sri Lanka will participate.
The event aims to strengthen ties between Sri Lanka and India, fostering mutually beneficial partnerships in the tourism sector. A significant increase in Indian visitors has boosted Sri Lankan tourism, with 198,161 Indian tourists visiting from January to July 7, 2024. In June 2024, Sri Lanka conducted B2B roadshows and networking events in Indore, Vadodara, and Surat, aiming to attract more visitors from Madhya Pradesh and Gujarat and position Sri Lanka as a year-round destination.
These events highlighted Sri Lanka’s diverse attractions and tourism progress, reinforcing connections with India. Honourable Minister Harin Fernando expressed gratitude to India for its support in Sri Lanka’s tourism development. He highlighted Sri Lanka’s economic progress and impressive tourism earnings, which exceeded $2 billion in 2023 and surpassed $1.
25 billion by April 2024. With a go.