SocMed influencers open flagship store in Leyte

PALO, Leyte — Vloggers Cladge and Mitch Flores launched their flagship store on Tuesday to meet the rising volume of requests for their clothing line, What Happened apparel.In a brief interview with The Manila Times, Cladge and Mitch said that they first planned to launch the clothing line during the early months of the pandemic and lockdowns, but that execution began in 2023 through online sales. "There is a story behind the name of our clothing line; when people see the logo and brand, they will be reminded that there are people that actually care about you," Cladge said."And with God's blessings and the right timing, here we are with our very first physical store," Mitch said.The couple's social media presence gained popularity when they started creating vines, a social media term for short looping video clips.They started on YouTube in 2017 and eventually turned full-time into vlogging.Their TikTok account provided them with opportunities through endorsements."We also intend to franchise in Metro Manila, Cebu and Davao, but we must first concentrate on Leyte," Cladge told The Manila Times.At present, Cladge and Mitch have 3.1 million followers on TikTok and 800,000 subscribers on YouTube.Cladge N Mitch Fashion Boutique is located on Campetic Road in Palo, Leyte, near St. Paul's School of Professional Studies.